Sex doll market takes off in China following explosive Single’s Day sales
While Black Friday sales in America have fallen 10% compared to last year, the shopping craze in China is on the rise. November 11th was Single’s Day in China, when sellers of hot items like electronics and mobile devices can make a whole month’s worth of sales within a single day. In the past, electronics companies like Xiaomi have marked their market ascension with their sales volume statistics on Single’s Day. However, there was also another rather unexpected item that proved to be in high demand on Single’s Day – sex dolls.
China’s gender imbalance – demographic catastrophe or entrepreneur’s fantasy?
Many factors have contributed to the downfall of traditional Chinese conservative values, which labels adult toys as social taboos, and brought about the current adult sex doll toy market in China. Chief among them being the massive gender imbalance and the prevalence of discrete online purchasing. Furthermore, adult websites (not just Google) are blocked in China, further compounding the need for sex toys and or dolls.
According to male sex dolls data from National Bureau of Statistics of China, there were 33 million more men than women in China in the end of 2014, and ratio of unmarried men to women born in the 80s was 136:100, the same ratio of those born in the 70s was 206:100, indicating a severe gender imbalance.
Data from a market research report in China in 2014 indicated that among the interviewees, more than 75% stated that they have used or intended to try adult real sex doll, 43% liked buying them online, and 65% accepted the idea of receiving adult toys as gifts and 23% gave adult toys to others as presents. More data from Taobao indicated that online purchase volume of such toys increased by 50% annually, and number of buyers in 2015 were estimated to be 30 million people, most of which were young males. 65% of them were between the age of 18 to 29, and 26% were between the age of 30 to 39.